Services

Web Site Design, Analytics, Social Media, Marketing, Monitoring, Maintenance, and Newsletter creation for you or your Business

website design servicessocial media analyticsreal-time analyticsnewsletter services
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Web Design ServicesSocial Media AnalyticsReal-Time AnalyticsNewsletter Services
Building Web Sites for you or your BusinessWhat is the point in updating your Facebook Fan page if you have no idea the effect its making on your business?Giving you the pulse of your site, showing you what traffic you have, who is sending it to you, and where it is going.Does your email look beautiful everywhere? Designing emails can be hard. I’ve got you covered.

  • Services

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  • Web Site Design

    Building Web Sites for you or your Business

    What is involved:

    engagment

    Clear Engagement

    You only have a few seconds to engage visitors. You also need to harness the power of simplicity.

    layout

    Easy Layouts

    The Internet is cluttered with bad websites. Functionality and usability will form lasting relationships with your viewers. Not knowing anything, a person should be able to figure out your website in less than 6 seconds.

    search

    Search engine optimization

    If your site is not search engine optimized (SEO), you’re cutting off a large percentage of organic traffic.

    branding

    Brand awareness & Content management

    Get rid of the jargon and the lacklustre stock photography. Learn to be yourself, regular posts with relevant information helps in connecting with your customers.

    mobile

    Mobile presence

    Not too long ago, a mobile site was a nice-to-have add on. That’s no longer the case. In this technology hungry society, your website design must be  compatible with tablets (iPad) and mobile devices.

    analytics

    Web site tracking and analytics

    Your website redesign should never be over. Make sure you identify clear and realistic brand and business goals.

  • Social Media Marketing and Analytics

    “What is the point in updating your Facebook Fan page if you have no idea the effect its making on your business?”

    MacDonalds FanPage Concept - Click to enlarge

    MacDonalds FanPage Concept – Click to enlarge

     

    My Services Include:

    analytics

    analyticsTracking where your fans come from and which ones are leaving

    Getting more Likes is great, unless they aren’t sticking around to hear what you’re saying. You need to track fan growth and make sure you’re getting a higher quality listening audience, not just ‘more fans’.

    breakdownDaily analytic breakdowns

    Day Overviews help put together the pieces when you notice a major spike in one of your favourite Key Performance Indicators (KPI’s).

    engagmentTurn your listening audience into your engaged audience

    If you get 100,000 impressions of a particular post on your Page, you’re seeing how many chances you had to be seen, not how many people you’re actually reaching. Giving you the actual number of fansreached per day, learning what content is performing better in the Newsfeed.

    tableShare your progress with your customers, bosses, and colleagues

    Since you’ve spent all these hours making sure you’re being heard, you probably want to share it with someone else. Providing you with PDF reports and comprehensive CSV Export for all those Excel junkies out there.

    peopleKey knowledge consumption

    Facebook will tell you “active users”, but that’s basically how many folks they’re showing your posts to, not demographics of people actually engaging with your content.

    What it all means

    Increase Fan Growth

    Increase Fan Growth

    See where your fans come from so you can attract more of them. Also see where people unfan your page, so you can minimize losses.

    		Better Newsfeed Visibility

    Better Newsfeed Visibility

    The average page reaches less than 8% of their fans daily. PageLever identifies which posts perform best in the EdgeRank algorithm so you can reach the other 92% of your fans.

    		Mobile Fans, Comments, & Likes

    Mobile Fans, Comments, & Likes

    Measure how many new fans, comments, and post likes come from mobile devices.

    		Never Mistime Another Post

    Never Mistime Another Post

    Stop worrying about annoying your fans with overposting. Watch your posts “stop” in the newsfeed with PageLever’s timeline of post impressions. Never mistime another post.

    		Use Custom Tags to Evaluate Posts

    Use Custom Tags to Evaluate Posts

    See what content is most popular with your fans by using custom tags. Apply tags for campaigns, topics, phrasing style, custom apps, etc. The power of tags is limited only by your imagination.

  • Real-time Analytics

    Giving you the pulse of your site, showing you what traffic you have, who is sending it to you, and where it is going. Enabling you to react to events as they happen: promote or improve a rising story to maximize time on site, participate in discussions about your site on the web, raise prices in response to demand.

    Real-time Monitoring Analytics

    Real-time Monitoring Analytics

    What’s more, monitored & customizable alerts mean that if traffic spikes, page load slows or your site goes down, we will be the first to know no matter where we are. Giving you 24/7 support.

    Pageload Monitoring and Alerts

    Pageload Monitoring and Alerts

    Unique engagement metrics

    Traditional analytics are blind to what happens between the page loads they count. A visitor might read every word of your content…or they might leave your site open while they make coffee. Without knowing what your visitors are doing, it’s difficult to understand what is working and what isn’t.

    Our unique technology lets visitors constantly update you on what they are doing. The resulting engagement analytics give you a much richer set of data and provide far better insight into the amount of qualified traffic you receive.

    How it works

    How it works

    Do you have a page that is getting lots of initial traffic but visitors aren’t scrolling down to the important content or spending much time on the page? You may have a great hook, but the content needs work. Conversely, do you have a page with great engagement but lousy traffic? Time to look at headline and placement.

    Performance

    Performance

    Act Fast!

    This isn’t meant to help an analyst create a better report for the next quarterly meeting. Instead, it’s designed to enable the people working on your site to act in real time and adjust to the ebbs and flows of user activity.

    Unique engagement metrics

    Unique engagement metrics

  • Email Newsletters

    layout
    Does your email look beautiful everywhere?
    Designing emails can be hard. I’ve got you covered. All you need to do is send me the copy and I’ll do the rest.
    engagment
    How does it work?

    You send me a copy of your email text, I build a HTML email with a text backup, testing your message on every major mobile device and email client, sending you a test email before sending.

    Even though I do all of the hard work, you are still able to access and manage your emails.

    email.isaacadams.com

    Looking to do it yourself?

    I offer everything you need to create and send successful email marketing campaigns. Deliver beautiful emails, manage your subscribers and track your campaign results, all from within your browser!

    envelope

    		address book

    Send beautiful emails

    Manage your subscribers

    • Easily build your own campaigns
    • We provide a range of template designs
    • Choose which customers to target
    • Easily add your own subscribers
    • Handles unsubscribes & bounces automatically
    • CAN-SPAM compliant
    chart

    		target

    Great looking reports

    Target specific customers

    • Great looking charts on the results
    • See who opened, clicked and forwarded
    • Drill down to individual subscribers
    • Create segments for targeted campaigns
    • Segment based on location, interest or anything else you store
    globe

    		thumbs up

    View the results anywhere

    No experience required

    • Mobile friendly version
    • Access results from anywhere
    • Simple interface
    • You don’t need to be a ‘coder’

    Check on mobile devices

    See your email on the most popular mobile devices. Even letting you realistically scroll your email on the device.

    Preview in real email clients

    Screenshots of your email newsletter as it looks across all major email clients. A comprehensive preflight check for every campaign.

    Email clients

    Mobile devices

    Android 2.2
    Apple iPhone
    Apple iPad

    BlackBerry Text & HTML
    Symbian S60
    Windows Mobile 6.5

    AOL Mail  IE & Firefox
    Apple Mail 4
    Apple Mail 3
    Gmail  IE & Firefox
    Hotmail  IE & Firefox
    Lotus Notes 8.5
    Lotus Notes 8
    Lotus Notes 7
    Lotus Notes 6.5    		Mobile Me  IE & Firefox
    Outlook 2010
    Outlook 2007
    Outlook 2003
    Outlook 2002/XP
    Outlook 2000
    Thunderbird 2
    Thunderbird 3
    Yahoo!  IE & Firefox

    Landing page testing

    What if your email looks perfect, but your landing page doesn’t work in Firefox? Providing cross-browser landing page and website testing in addition to your email previews. Just tell us the website you want to test and we’ll generate previews showing how it appears in 8 different web browsers.

    toolsSpam Filter Testing

    Your emails won’t get read if they’re not in the inbox Are you sure your emails are reaching the inbox? Get your email scanned by every major spam filter before you send.

    Know before you send

    You’ve perfected your email design with our previews, and you’re tracking the response with our email analytics. However, neither will be much good if your message is filtered as spam.

    I pass your email through all major spam filters. Not only do we show you your spam score, also try to explain why you got that score. This advice helps you adapt your email’s content to make sure it gets delivered.

    All major spam filters

    Providing an incredibly wide range of spam filters for you to test with. I cover all major spam filters at ISPs and webmail providers, as well as corporate filters.

    Server-side filters

    Barracuda
    MessageLabs
    Postini
    SpamAssassin

    Sender verification

    DomainKeys
    Sender ID SPF

    ISP filters

    Fastmail
    Gmail
    GMX
    HushmailLycos
    Mail.com
    Mobile Me
    Yahoo! Mail

    analyticsEmail analytics

    Who read your email and who deleted it? Were they using a mobile device? Did they print or forward it?

    Who actually read your email?

    Just because someone opened your email doesn’t mean they read it. I can break down your open rate to tell you how many people deleted your email, compared to how many read it.

    Individual-level tracking

    Using our Pro tracking you can collect data for individual subscribers on your mailing list and export it directly. For example, use the data to identify customers that use their iPhone regularly and send them a targeted message regarding your upcoming app. Or send a content-rich newsletter to your most engaged subscribers. The data allows you to segment your lists in ways you never thought were possible.

    How does it work?

    I provide you with a snippet of HTML code to add to your email template. Our email analytics are compatible with any email marketing software—just include our code and start collecting real-time behavioral data on your next campaign.

    Forwarding and printing

    Incredible though it may seem, I can even tell you if your subscribers printed or forwarded your message. And we track natural forwards (someone using the ‘forward’ button in their email client), not those done via a web form. No other tool is able to track this metric.

    What email client did they use?

    I tracks the email client usage across your mailing lists. This is critical—how else do you know where to focus your testing efforts? Who’s reading your messages on a BlackBerry?

    Subscriber engagement

    Email client usage
    Mobile device usage
    Browser usage
    Forward tracking
    Print tracking
    Individual subscriber data
    Geo-location data
    Date/time of opens