Services

Web Site Design
Social Media Marketing and Analytics
Real-time Analytics
Email Newsletters

Services
Welcome! To get started, just select a tab on the left.

Web Site Design

Building Web Sites for you or your Business

What is involved:

Clear Engagement

You only have a few seconds to engage visitors. You also need to harness the power of simplicity.

Easy Layouts

The Internet is cluttered with bad websites. Functionality and usability will form lasting relationships with your viewers. Not knowing anything, a person should be able to figure out your website in less than 6 seconds.

Search engine optimization

If your site is not search engine optimized (SEO), you’re cutting off a large percentage of organic traffic.

Brand awareness & Content management

Get rid of the jargon and the lacklustre stock photography. Learn to be yourself, regular posts with relevant information helps in connecting with your customers.

Mobile presence

Not too long ago, a mobile site was a nice-to-have add on. That’s no longer the case. In this technology hungry society, your website design must be compatible with tablets (iPad) and mobile devices.

Web site tracking and analytics

Your website redesign should never be over. Make sure you identify clear and realistic brand and business goals.

Social Media Marketing and Analytics

“What is the point in updating your Facebook Fan page if you have no idea the effect its making on your business?”

MacDonalds FanPage Concept – Click to enlarge

My Services Include:

Tracking where your fans come from and which ones are leaving

Getting more Likes is great, unless they aren’t sticking around to hear what you’re saying. You need to track fan growth and make sure you’re getting a higher quality listening audience, not just ‘more fans’.

Daily analytic breakdowns

Day Overviews help put together the pieces when you notice a major spike in one of your favourite Key Performance Indicators (KPI’s).

Turn your listening audience into your engaged audience

If you get 100,000 impressions of a particular post on your Page, you’re seeing how many chances you had to be seen, not how many people you’re actually reaching. Giving you the actual number of fansreached per day, learning what content is performing better in the Newsfeed.

Share your progress with your customers, bosses, and colleagues

Since you’ve spent all these hours making sure you’re being heard, you probably want to share it with someone else. Providing you with PDF reports and comprehensive CSV Export for all those Excel junkies out there.

Key knowledge consumption

Facebook will tell you “active users”, but that’s basically how many folks they’re showing your posts to, not demographics of people actually engaging with your content.

What it all means

Increase Fan Growth

See where your fans come from so you can attract more of them. Also see where people unfan your page, so you can minimize losses.

Better Newsfeed Visibility

The average page reaches less than 8% of their fans daily. PageLever identifies which posts perform best in the EdgeRank algorithm so you can reach the other 92% of your fans.

Mobile Fans, Comments, & Likes

Measure how many new fans, comments, and post likes come from mobile devices.

Never Mistime Another Post

Stop worrying about annoying your fans with overposting. Watch your posts “stop” in the newsfeed with PageLever’s timeline of post impressions. Never mistime another post.

Use Custom Tags to Evaluate Posts

See what content is most popular with your fans by using custom tags. Apply tags for campaigns, topics, phrasing style, custom apps, etc. The power of tags is limited only by your imagination.

Real-time Analytics
Giving you the pulse of your site, showing you what traffic you have, who is sending it to you, and where it is going. Enabling you to react to events as they happen: promote or improve a rising story to maximize time on site, participate in discussions about your site on the web, raise prices in response to demand.

Real-time Monitoring Analytics

What’s more, monitored & customizable alerts mean that if traffic spikes, page load slows or your site goes down, we will be the first to know no matter where we are. Giving you 24/7 support.

Pageload Monitoring and Alerts

Unique engagement metrics

Traditional analytics are blind to what happens between the page loads they count. A visitor might read every word of your content…or they might leave your site open while they make coffee. Without knowing what your visitors are doing, it’s difficult to understand what is working and what isn’t.

Our unique technology lets visitors constantly update you on what they are doing. The resulting engagement analytics give you a much richer set of data and provide far better insight into the amount of qualified traffic you receive.

How it works

Do you have a page that is getting lots of initial traffic but visitors aren’t scrolling down to the important content or spending much time on the page? You may have a great hook, but the content needs work. Conversely, do you have a page with great engagement but lousy traffic? Time to look at headline and placement.

Performance

Act Fast!

This isn’t meant to help an analyst create a better report for the next quarterly meeting. Instead, it’s designed to enable the people working on your site to act in real time and adjust to the ebbs and flows of user activity.

Unique engagement metrics

Email Newsletters

Does your email look beautiful everywhere?

Designing emails can be hard. I’ve got you covered. All you need to do is send me the copy and I’ll do the rest.

How does it work?

You send me a copy of your email text, I build a HTML email with a text backup, testing your message on every major mobile device and email client, sending you a test email before sending.

Even though I do all of the hard work, you are still able to access and manage your emails.

Looking to do it yourself?

I offer everything you need to create and send successful email marketing campaigns. Deliver beautiful emails, manage your subscribers and track your campaign results, all from within your browser!


Send beautiful emails	Manage your subscribers
Easily build your own campaigns We provide a range of template designs Choose which customers to target	Easily add your own subscribers Handles unsubscribes & bounces automatically CAN-SPAM compliant

Great looking reports	Target specific customers
Great looking charts on the results See who opened, clicked and forwarded Drill down to individual subscribers	Create segments for targeted campaigns Segment based on location, interest or anything else you store

View the results anywhere	No experience required
Mobile friendly version Access results from anywhere	Simple interface You don’t need to be a ‘coder’

Check on mobile devices

See your email on the most popular mobile devices. Even letting you realistically scroll your email on the device.

Preview in real email clients

Screenshots of your email newsletter as it looks across all major email clients. A comprehensive preflight check for every campaign.

Email clients

Mobile devices

Android 2.2
Apple iPhone
Apple iPad

BlackBerry Text & HTML
Symbian S60
Windows Mobile 6.5

AOL Mail IE & Firefox
Apple Mail 4
Apple Mail 3
Gmail IE & Firefox
Hotmail IE & Firefox
Lotus Notes 8.5
Lotus Notes 8
Lotus Notes 7
Lotus Notes 6.5

Mobile Me IE & Firefox
Outlook 2010
Outlook 2007
Outlook 2003
Outlook 2002/XP
Outlook 2000
Thunderbird 2
Thunderbird 3
Yahoo! IE & Firefox

Landing page testing

What if your email looks perfect, but your landing page doesn’t work in Firefox? Providing cross-browser landing page and website testing in addition to your email previews. Just tell us the website you want to test and we’ll generate previews showing how it appears in 8 different web browsers.

Spam Filter Testing

Your emails won’t get read if they’re not in the inbox Are you sure your emails are reaching the inbox? Get your email scanned by every major spam filter before you send.

Know before you send

You’ve perfected your email design with our previews, and you’re tracking the response with our email analytics. However, neither will be much good if your message is filtered as spam.

I pass your email through all major spam filters. Not only do we show you your spam score, also try to explain why you got that score. This advice helps you adapt your email’s content to make sure it gets delivered.

All major spam filters

Providing an incredibly wide range of spam filters for you to test with. I cover all major spam filters at ISPs and webmail providers, as well as corporate filters.

Server-side filters

Barracuda
MessageLabs
Postini
SpamAssassin

Sender verification

DomainKeys
Sender ID SPF

ISP filters

Fastmail
Gmail
GMX
HushmailLycos
Mail.com
Mobile Me
Yahoo! Mail

Email analytics

Who read your email and who deleted it? Were they using a mobile device? Did they print or forward it?

Who actually read your email?

Just because someone opened your email doesn’t mean they read it. I can break down your open rate to tell you how many people deleted your email, compared to how many read it.

Individual-level tracking

Using our Pro tracking you can collect data for individual subscribers on your mailing list and export it directly. For example, use the data to identify customers that use their iPhone regularly and send them a targeted message regarding your upcoming app. Or send a content-rich newsletter to your most engaged subscribers. The data allows you to segment your lists in ways you never thought were possible.

How does it work?

I provide you with a snippet of HTML code to add to your email template. Our email analytics are compatible with any email marketing software—just include our code and start collecting real-time behavioral data on your next campaign.

Forwarding and printing

Incredible though it may seem, I can even tell you if your subscribers printed or forwarded your message. And we track natural forwards (someone using the ‘forward’ button in their email client), not those done via a web form. No other tool is able to track this metric.

What email client did they use?

I tracks the email client usage across your mailing lists. This is critical—how else do you know where to focus your testing efforts? Who’s reading your messages on a BlackBerry?

Subscriber engagement

Email client usage
Mobile device usage
Browser usage
Forward tracking
Print tracking
Individual subscriber data
Geo-location data
Date/time of opens



Web Design Services	Social Media Analytics	Real-Time Analytics	Newsletter Services
Building Web Sites for you or your Business	What is the point in updating your Facebook Fan page if you have no idea the effect its making on your business?	Giving you the pulse of your site, showing you what traffic you have, who is sending it to you, and where it is going.	Does your email look beautiful everywhere? Designing emails can be hard. I’ve got you covered.